{"title":"Newborn","description":"\u003cp\u003e\u003cspan\u003eShop our newborn essentials collection, featuring must-have newborn products for feeding, sleeping, changing and everyday care. From newborn clothing, blankets and muslins to feeding accessories, baby care items and nursery essentials, this range is designed to support your baby from birth. Made from soft, gentle and baby-safe materials, our newborn products are suitable for delicate skin and everyday use. Ideal for new parents, baby showers and newborn gifts, these essentials help you prepare for the first weeks with confidence.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"hand-knit-baby-beanie-hat","title":"DKNI Hand-Knit Beanie (newborn)","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eEach one of these beautiful beanie hats is handmade from the softest wool you ever felt. 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Our Gift Cards allow them to choose for themselves from our wide selection of new born essentials, nursery decor, soft cuddly toys and mama \u0026amp; bebe things.\u003c\/p\u003e\n\u003cp\u003eYour Gift Card will arrive in your inbox after purchase.\u003c\/p\u003e","brand":"Wee Bambino","offers":[{"title":"£10.00","offer_id":43721138569440,"sku":"","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"£25.00","offer_id":43721138634976,"sku":"","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"£30","offer_id":55691093672309,"sku":null,"price":10.0,"currency_code":"GBP","in_stock":true},{"title":"£50.00","offer_id":43721138700512,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£100.00","offer_id":43721138733280,"sku":"","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5072\/1248\/products\/wee-bambino-gift-card-513472.jpg?v=1670371847"},{"product_id":"new-parents-baby-girl-card","title":"New Parents - Baby Girl Card","description":"A cute and thoughtful card for the parents of a new baby girl to celebrate the new arrival. 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Our luxurious muslins are made with thick, 100% soft cotton. Get softer with every wash. Highly absorbent and quick drying - perfect for many uses. Many uses including burp cloth, comfort blanket, bib, swaddle… the list goes on! Fits easily into bag for while out and about.\u003c\/p\u003e\n\u003cp\u003eLarge in size - 70cm x 70cm. Packed in an attractive Ziggle gift box - makes the perfect gift for a loved one. Colourfast and machine washable. Suitable for tumble dryer. 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Reversible design with light blue background on one side and dark blue background on the other. 100% Combed cotton knitted blanket. Heavyweight for extra comfort and cosiness. Extremely soft to touch and kind to baby's skin. Provides warmth and cosyness for babies but material is breathable to prevent overheating. Perfect for making cots comfy or a easy cover for sofa nap times. 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A lovely gift for a baby shower or to welcome a newborn baby. Lovely baby comforter measures 30 x 30cm. Super soft velour plush to snuggle with. Comforts \u0026amp; soothes your baby to sleep. Made from recycled material, better for the environment.\u003c\/p\u003e\n\u003cp\u003eAward finalist - Progressive Preschool Best Gift Range 2023. Cute Dinosaur can also be used as a toy puppet. To clean, simply gently surface wash with warm water and mild soap and then rinse with cool water. 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soothes your baby to sleep.\r\n \tTo clean, simply gently surface wash with warm water and mild soap and then rinse with cool water.\r\n \tTo dry and keep the plush nice and soft, dry with a hair dryer on a no-heat or very low heat setting.","brand":"Ziggle Baby","offers":[{"title":"Default Title","offer_id":56506665730421,"sku":"TOY4938","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5072\/1248\/files\/plush-toy-grey-bunny-4684008.jpg?v=1766391436"},{"product_id":"grab-go-nappy-wet-bags-with-handle-gingham-taupe","title":"Gingham Taupe - Grab \u0026 Go Nappy Wet Bags With Handle","description":"\u003cp\u003eStay prepared for life's messiest moments with our medium grab \u0026amp; go wet bags!\u003c\/p\u003e\n\u003cp\u003eReusable and perfect for storing wet nappies until you get home, they're both stylish and practical.\u003c\/p\u003e\n\u003cp\u003eUse for snacks, toys, swim wear and other storage!\u003c\/p\u003e\n\u003cp\u003eLet them help make your life easier and more organised.\u003c\/p\u003e\n\u003cp\u003eSize: 35 x 30 x 10cm\u003c\/p\u003e","brand":"Modern Cloth Nappies","offers":[{"title":"Default Title","offer_id":56549079515509,"sku":"GBWETBAG-GNGTAUP","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5072\/1248\/files\/gingham-taupe-grab-go-nappy-wet-bags-with-handle-6695153.png?v=1768545853"},{"product_id":"grab-go-nappy-wet-bags-with-handle-lilac-gingham","title":"Lilac Gingham - Grab \u0026 Go Nappy Wet Bags  With Handle","description":"\u003cp\u003eStay prepared for life's messiest moments with our medium grab \u0026amp; go wet bags!\u003c\/p\u003e\n\u003cp\u003eReusable and perfect for storing wet nappies until you get home, they're both stylish and practical.\u003c\/p\u003e\n\u003cp\u003eUse for snacks, toys, swim wear and other storage!\u003c\/p\u003e\n\u003cp\u003eLet them help make your life easier and more organised.\u003c\/p\u003e\n\u003cp\u003eSize: 35 x 30 x 10cm\u003c\/p\u003e","brand":"Modern Cloth Nappies","offers":[{"title":"Default Title","offer_id":56549082104181,"sku":"GBWETBAG-LILACGNG","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5072\/1248\/files\/lilac-gingham-grab-go-nappy-wet-bags-with-handle-1309303.png?v=1769788876"},{"product_id":"one-size-reusable-cloth-nappy-wrap-blue-gingham","title":"Blue Gingham - One Size Reusable Cloth Nappy Wrap","description":"\u003cp\u003eDesigned as a one-size-fits-most, our reusable nappy wrap should fit from around 8-35 lbs (approx. 3.5kg - 16kg) baby to toddler by adjusting the waist and height of the nappy to get the perfect as your baby grows.\u003c\/p\u003e\n\u003cp\u003eThis reusable nappy wrap is made from a high quality printed PUL (\u003cspan data-mce-fragment=\"1\" class=\"hvr\"\u003ePolyester\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"hvr\"\u003eUrethane\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" class=\"hvr\"\u003eLaminate) s\u003c\/span\u003ehell with a soft external binding around the edge.\u003c\/p\u003e\n\u003cp\u003eIt is designed with two elasticated flaps internally, allowing you to tuck inserts and\/or prefolds securely in place or it can be wrapped around fitted nappies (our\u003ca href=\"https:\/\/www.modernclothnappies.co.uk\/products\/one-size-classic-fitted-pearl-bedtime-nappy\"\u003e bedtime nappy\u003c\/a\u003e) as a nappy cover.\u003c\/p\u003e\n\u003cp\u003eIt also features an external double-gusset for premium leak protection and added comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse this nappy wrap with:  \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.modernclothnappies.co.uk\/collections\/all-inserts-boosters\/products\/bamboo-trifold?variant=48020016169278\"\u003ePrefold Nappy Inserts\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.modernclothnappies.co.uk\/products\/one-size-classic-fitted-pearl-bedtime-nappy\"\u003eFitted\/Bedtime Nappy\u003c\/a\u003e\u003c\/p\u003e","brand":"Modern Cloth Nappies","offers":[{"title":"Default Title","offer_id":56549084070261,"sku":"OSWRAP-BLUGNG","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5072\/1248\/files\/blue-gingham-one-size-reusable-cloth-nappy-wrap-8415942.png?v=1769540425"},{"product_id":"toddler-explorer-backpack-meadow","title":"Meadow - Toddler Explorer Backpack","description":"\u003ch3\u003eToddler Explorer Backpack\u003c\/h3\u003e\n\u003cp\u003eMake your little one’s adventures even more exciting with our adorable Toddler Explorer  Backpack – a perfect blend of style, comfort, and practicality. Designed with curious explorers in mind, this mini backpack is packed with features that both kids and parents will love.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConvenient Storage\u003c\/strong\u003e: With two external elasticated side pockets, it’s easy to carry their favourite bottle or cup(s) for hydration on the go. The front zipped pocket is perfect for stashing small treasures or snacks. Inside, two internal pockets help keep essentials like crayons or small toys organised with then plenty of space for spare clothes, a couple of nappies and lunch! \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfort First\u003c\/strong\u003e: Padded shoulder straps ensure a snug and comfortable fit, making it ideal for everyday use or special outings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoordinated Style\u003c\/strong\u003e: These backpacks are thoughtfully designed to match our Adult Explorer Backpack, so you and your little adventurer can step out in coordinated style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether it’s for nursery, family trips, or their first outdoor escapades, this toddler backpack is the perfect companion for making memories!\u003c\/p\u003e","brand":"Modern Cloth Nappies","offers":[{"title":"Default Title","offer_id":56549085249909,"sku":"MINIEXPLOR-MEDW","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5072\/1248\/files\/toddler-explorer-backpack-meadow-1940188.jpg?v=1767800069"},{"product_id":"explorer-changing-bag-meadow","title":"Meadow - Explorer Changing Bag","description":"\u003ch2\u003eExplorer Changing Bag Backpack\u003c\/h2\u003e\n\u003cp\u003eStay organised, comfortable, and environmentally conscious with our \u003cstrong\u003eChanging Bag Backpack\u003c\/strong\u003e. Designed with modern parents in mind, it combines style, functionality, and sustainability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAmple Storage Space:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo large internal compartments\u003c\/strong\u003e to safely store your essentials like a laptop, purse, and other valuables.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront pocket\u003c\/strong\u003e for easy access to smaller items, so you can grab what you need quickly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eConvenient \u0026amp; Hygienic:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFeatures a \u003cstrong\u003ehandy ring\u003c\/strong\u003e for attaching a wet bag, keeping reusable wipes or sanitary items at your fingertips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo elasticated side pockets\u003c\/strong\u003e to carry drinks for both you and your little ones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAll-Day Comfort:\u003c\/strong\u003e Padded straps ensure your shoulders stay comfortable, even after a full day of carrying.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eEco-Friendly Design:\u003c\/strong\u003e Crafted from recycled materials, including plastic bottles, helping you make a positive impact on the planet.\u003c\/p\u003e\n\u003cp\u003eWhether you're out for a day of errands, a family outing, or just need a stylish, sustainable bag, this changing bag backpack is the perfect choice for eco-conscious parents on the go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatching Mini Available too!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGrab an explorer bag mini which is available separately for your little ones. They're perfect for taking out and about to the park, nursery, school and more! They still include 2 handy pockets inside the bag and 2 elasticated side pockets for storage such as water bottles.\u003c\/p\u003e","brand":"Modern Cloth Nappies","offers":[{"title":"Default Title","offer_id":56549086200181,"sku":"ADEXPLOR-MEDW","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5072\/1248\/files\/explorer-changing-bag-meadow-6051498.jpg?v=1767800064"},{"product_id":"newborn-reusable-cloth-nappy-gingham-taupe","title":"Gingham Taupe - Newborn Reusable Cloth Nappy","description":"\u003cp\u003eDesigned by mums for precious little bums, we're changing up changing time!\u003c\/p\u003e\n\u003cp\u003eOur newborn reusable All-In-One nappies are designed to fit from approx. 5lb to 12lb - 0 to 3 months old for a snug, yet comfortable fit from those first precious moments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReusable Nappy\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Fully machine washable with no waste, our nappies can be machine washed, dried and used over and over!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNewborn Size\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Adjustable sizing as your baby grows from approx 5-12lbs 0-3 months for a snug but comfortable, leak-free fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll-In-One Design \u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- Includes waterproof soft outer shell and thirsty absorbent core made from natural hemp and cotton providing superior absorption.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble Leg-Leak Protection -\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIncludes secure double leg elastics as standard to avoid leaks (a must have nappy feature!).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensitive Skin Safe\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Suitable for sensitive skin with our cosy fleece, stay-dry lining keeping skin dry and a tummy panel to prevent moisture transfer and ensure a snug but comfortable fit.\u003c\/p\u003e\n\u003cp\u003eOur nappy is an excellent choice for parents and carers who want reliable performance while reducing their environmental impact.\u003c\/p\u003e\n\u003cp\u003eZero fuss, this all-in-one nappy is all you need!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e As easy to use as a disposable with our fuss free all-in-one design\u003c\/li\u003e\n\u003cli\u003e Nappy includes shell and absorbent core\u003c\/li\u003e\n\u003cli\u003e Double leg leak protection included\u003c\/li\u003e\n\u003cli\u003e Additional boosting space to use if required for heavier wetters and overnight!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFully machine washable and easy to dry, it provides a great solution for parents and caregivers looking to use reusable nappies!    \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"57\" width=\"57\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0102\/0441\/4014\/files\/MFM_Awards22_Logo_Gold_250x250_6bf0c6ea-5fc3-4177-b671-008a79b0d0e8_100x100.png?v=1681841315\" alt=\"made for mums award for best reusable nappies\"\u003e\u003cspan\u003e     \u003c\/span\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0102\/0441\/4014\/files\/MFM_Awards23_Logo_Gold_250x250_-01_bac37d1d-c1b3-455a-a3c8-0ee68a9b9771_100x100.png?v=1681837709\" alt=\"made for mums award for best reusable nappies\" width=\"59\" height=\"59\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAwarded GOLD by MadeforMums Awards 2022 and 2023.\u003c\/p\u003e","brand":"Modern Cloth Nappies","offers":[{"title":"Default Title","offer_id":56549086593397,"sku":"NBPEARL-GNGTAUP","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5072\/1248\/files\/gingham-taupe-newborn-reusable-cloth-nappy-4932762.png?v=1768545805"},{"product_id":"toddler-explorer-backpack-gingerly","title":"Gingerly - Toddler Explorer Backpack","description":"\u003ch2\u003eToddler Explorer Backpack\u003c\/h2\u003e\n\u003cp\u003eMake your little one’s adventures even more exciting with our adorable Toddler Explorer  Backpack – a perfect blend of style, comfort, and practicality. 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